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Has Whiskey Found Its Place in the Sun?

December 08, 2016

Whiskey has a reputation of being a serious indoor drink, while rum gets all of the fun. Whiskey is for cocktails served over ice with a splash of soda at a lounge. Rum gets fruity flavors, fruit, and little tiny umbrellas served at the beach. However one brand of whiskey is looking to change that image, taking whiskey out of the bar and setting it deliciously down in the sun. Introducing Beach Whiskey Launched in June of 2016, Beach Whiskey sets out to combine whiskey with the seaside style. Think bikinis, palm trees, lapping waves and large umbrellas. The packaging begins the story with its custom sea glass bottles and etched labeling. The flavors – Bonfire Cinnamon and Island Coconut...

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